In general, the idea of remediation conveys
that new(newer) technologies remediate
the older ones, as film and TV remediate the theatre. But on analysing
all these three medias, we find relevant traces of reverse-mediation too. Today
even the position of a spectator present at the site of a live event has moved away
from that of a participant to a spectator. This is due to him enjoying the live
event though ‘removed from reality’ medium as interface. For example a person
sitting in the audience for the prime ministers speech at the Redfort, watches
it on the screen in front of him and hears his amplified voice. He may also be
reading a rolling subtitle of the transcript of the speech itself, seeing the
speaker through multiple camera angles and also occasionally watching his
fellow audience. The extend of this conditions can be to the extreme of seeing
himself on the screen, while in a live event. Thus the experience of a live
performance has very well come close to that of a TV experience.
Mediatised experiences as talked about in
the example are now an essential ingredient in live performances. This is
partially due to experimenting interactions between mediums and also due to the
change in the sensibility of the audience regarding their idea of liveness.
In some cases live events are influenced
and altered by the medium of TV. Formerly a speech by a popular spiritual
leader would pull a crowd of thousands. Those events had huge stages with huge
colourful cut outs and props to cater the farthest person with a visual impact
of liveness. Even the speaker used to walk around the stage to achieve this
effect. Today such a speech is basically staged for the camera where changes
have occurred in the position of the speaker being stationary and confined to a
space suitable for the camera to capture him. The audience is delivered on the
monitors in front of them with their own private pieces of liveness.
The incorporation of mediatisation into
live setting can be seen in the changes in the classrooms from conventional
chalk and talk setup to modern smart classes. The liveness of a class is
incorporated with a mediatised representation, like a video footage or picture projected
on a projector. This change is due to audiences’ likeness to such
collaborations. Mediatisation for them enhances their live experiences. This
idea operates through the directors of filmy stage shows where they try to
re-create near film experience on stage by using projected backgrounds, props,
lights, sound etc. Thus we can say that mediatised embedding in the modern real
life experience is what we come across in most ‘live’ events.
The magic of live performances still holds
its charm in such an environment. This is mainly because mediatisation makes
the audience think about achieving the next level experience, the live one.
This urge can be seen in the day to day life when a person is being appreciated
for being present in a program ‘live’, when all the others might have watched
it in TV as live. It may be the result of the nostalgia for liveness which
operates in the society.
Songs are also been analysed for their
inclination to liveness. Generally singers do studio recordings and live
performances. But the latter adds to their reputation, credibility etc. The
idea of something live as original, directly from author, authentic etc are
attached to this nostalgia of liveness.
There are 2 very good phrases in this blog post: "reverse mediation" and "nostalgia for liveness." Its good to be able to use phrases to express your ideas and understanding of the material we are reading but its also good ot explain these very clearly. So, my advice would be to cut down on the number of examples that you have used (prime minister's speech, religious leader's speech, songs). This will allow you more time and space to tell me clearly what ypu mean by reverse mediation and nostalgia for liveness. A paragraph each on these phrases would be excellent.
ReplyDeleteGood post